500 at green treasure hunt
Published: Fri, 05 Apr 2013
KUALA LUMPUR: The forests of Hutan Lipur Sungai Kanching and Templer Park were swamped with 500 people who took part in a Green Treasure Hunt on March 30.
The 500 participants posing for a group photo. Inset: Participants cleaning up the two locations.
Organised by Berjaya Starbucks Malaysia and Tourism Selangor, the participants had to clean and refurbish facilities in the two locations to have a chance to grab the top cash prize of RM10,000.
Tourism Selangor general manager Norol Asyhikin Mohd Din said they were glad to be a part of the green initiative as it could publicise environmental conservation.
“In our climate today, green initiatives must be encouraged and welcomed, and simultaneously educate our society to be eco-conscious,” said Norol Asyhikin.
She added that the treasure hunt allowed participants to enjoy and appreciate nature more.
The event was part of Starbucks’ global month of service programme, where the coffee giant organises community programmes such as tree-planting in local neighbourhoods or a book drive in an orphanage.
Starbucks public affairs and digital strategy manager Salleharon Ahmad said the Global Month of Service last year was a huge success with 27 community service projects taking place nationwide.
“That was an accumulated 8,898 community hours; this year, we aim to double the contributed hours to 17,739 with 40 community service projects,” said Salleharon.
He said the programme would strengthen their commitment and sustained engagement in communities and at the same time, inspiring business partners to follow suit.
Salleharon added that their dedication would have positive long-term results for the environment, education and health.